The quality of a room is determined before anyone walks in. Who's there, why they're there, what structure they're given — and what happens after — these are the variables that determine whether a gathering moves something forward or just fills a calendar.
We work with founders, GTM leaders, revenue leaders, and marketing teams at growth-stage companies who use executive gatherings as a deliberate growth strategy.
You're the right fit if:
You need to move a high-value relationship forward
Your current approach isn't getting you to the right level of access
You're entering a key moment — a raise, launch, partnership, or strategic shift
You're building pipeline, partnerships, or category presence and need access that outreach alone can't create
You want a strategic partner, not an event vendor
How We Work
Three phases. Every time.
The depth of each phase varies by scope. The sequence never does.
01
Objective Alignment
We define what this room needs to support before anything else is scoped. If you can't articulate the objective clearly, we start here.
02
Room Architecture
Format, guest strategy, and structure of interaction — designed around your objective, not around what looks good or what's been done before.
03
Production & Follow-Through
We manage logistics, vendors, timeline, and on-site leadership. Every element is briefed against the intent of the room. Post-room pathways are designed before the gathering happens — the room is never a standalone moment, it's the start of what comes next.
Relationships build trust. Trust moves business forward.
Engagements
Three ways to work with us.
Each engagement is designed to support a defined objective. We design the structure. The people in the room shape what happens next.
Start Here
Growth Strategy Session
$2,500 — credited toward any engagement within 30 days
Clarity before commitment. Two sessions and a written strategic plan — objective, audience map, format recommendation, and follow-through strategy.
Contained Scope
Curated Initiative
A focused engagement for clients ready to move. Room architecture, guest strategy, run-of-show, and post-initiative follow-through. Single objective, defined finish line.
Full Execution
Strategic Implementation
Full strategic oversight and execution management. You lead the room. We design and manage everything else.
Ready to architect a room that moves something forward?
Join the Network
Access to rooms, founders, and opportunities. No noise — just signal when it matters.
Executive Rooms
Built around the outcome. Every time.
We design high-intent environments where the right conversations can happen. Each room is structured around a specific objective — whether that's relationship-building, strategic alignment, or moving something forward that's been stalled.
We design the environment and structure of the room. Outcomes are shaped by the people in it, the conversations that happen, and the actions taken afterward.
The Gap
Most executive gatherings are built around format, not intention.
A dinner without a clear purpose. A room with the wrong mix of people. An offsite that feels good but produces no clear next step.
The difference isn't the venue or the guest count. It's whether the room was designed around something specific that needed to happen — and whether anyone planned for what came after.
Room Formats
The environment follows the objective.
Executive Dinners
Intimate gatherings of 8–20 designed around a specific relationship or strategic objective. Guest-curated, conversation-structured, follow-through designed in advance.
Founder & Operator Roundtables
Peer-level convenings for founders and operators who benefit from structured access to each other. High-trust format, facilitated with intention.
Advisory & Stakeholder Convenings
Structured gatherings for advisory boards, investor relationships, or key stakeholder alignment. Built to support decisions, not just discussion.
Leadership Retreats & Offsites
Purpose-built environments for teams entering a key phase — a raise, a launch, a strategic inflection point, or a realignment moment.
Engagements
Three ways to engage.
Start Here
Growth Strategy Session
$2,500
Credited in full toward any engagement within 30 days.
Clarity before commitment. A structured two-part working session that produces a written strategic plan — objective, audience map, format recommendation, and 30–60 day follow-through strategy. Not a consultation. A deliverable-driven engagement you can act on immediately.
Most clients use this as the entry point. If you engage within 30 days, the full $2,500 credits toward any service tier.
Contained Scope
Curated Initiative
Single objective. Defined finish line.
A focused engagement for clients who are ready to move. We design the room architecture, guest strategy, run-of-show, and post-initiative follow-through. You manage vendor relationships directly — we provide the strategic framework and briefing support.
All third-party costs — venue, F&B, AV, décor — are always client-funded and tracked separately from our fee.
Full Execution
Strategic Implementation
Scope-dependent. You lead the room. We handle everything else.
Full strategic oversight and execution management. The Novus Group leads strategy, design, vendor management, and on-site execution from objective alignment through post-room follow-through.
We manage every vendor relationship on your behalf. All third-party costs are always client-funded and tracked separately from our fee.
Ongoing Partnership
Growth Advisory
For clients who want a consistent strategic partner managing their executive programming across the year. We work with 3–4 retainer clients at a time.
Essentials
Investment discussed on strategy call
3-month minimum · ~6–10 hrs/month
1 strategy call per month
Monthly written brief
Async support — 1–2 business day response
One initiative review per month
Quarterly roadmap
For clients with an internal team who need a consistent strategic thinking partner.
Standard — Most Common
3-month minimum · ~11–16 hrs/month
2 strategy calls per month
Monthly written brief within 3 business days
Async support — 1 business day response
Vendor & partner oversight for one active initiative
Content / campaign alignment — one review per month
Quarterly roadmap & stakeholder review
For founders or revenue leaders managing one primary initiative who need both strategic direction and execution involvement.
Partner
3-month minimum · ~17–24 hrs/month · One client maximum
2–3 strategy calls per month
Monthly brief + mid-month status update
Same business day response for urgent items
Vendor oversight — up to two concurrent initiatives
Two content / campaign reviews per month
Post-room activation design after each major gathering
Priority scheduling across all project work
For clients running a multi-initiative programming strategy. One client at a time.
Not sure where to start? Most clients begin with a Growth Strategy Session.
Angel Yang
Business moves through relationships.
Operating
Nationally
Background
Enterprise tech · Financial services · Community
Focus
Founders · GTM · Revenue · Marketing
Capacity
Small number of clients at a time. Intentionally limited.
Business moves through relationships. That's not a philosophy — it's how decisions get made, how deals close, how markets shift. The rooms where those relationships deepen aren't always the largest or most produced. They're the ones designed with enough specificity that the right conversation can actually happen.
I've spent my career across enterprise technology, financial services, and community — watching how the most important moments in business unfold. Large rooms build awareness. Intimate, deliberate ones build trust. Both serve a purpose. I work in the space where trust compounds — where a small number of the right people, brought together with clear intent, produce something that a hundred-person event never could.
I'm selective about who I work with because the work demands it. I move fast, I push hard on the things that matter, and I bring a level of attention to room design that most engagements never receive. If you're here, you already understand why that matters.
The Broader Studio
The Novus Group is a growing ecosystem. Alongside executive experience design, we work with a small number of select partners across creative and commercial ventures — on strategy, partnerships, and market engagement.
What We Believe
The principles behind every room we design.
Objective First
Every room has a job. We define that job before anything else. Format, logistics, and aesthetics come after.
Intimacy Over Scale
Large rooms build awareness. Intimate, deliberate ones build trust. Both serve a purpose. We work in the space where trust compounds — where a small number of the right people produce something a larger room never could.
Scope Integrity
What's in scope is confirmed in writing. What's not is never absorbed silently. Clear boundaries protect the quality of the work.
Follow-Through Is the Work
The follow-through plan is designed before the room happens — not improvised after. The room is never a standalone moment.
Earned Access
The guest list is built with you — shaped by your relationships, your objectives, and where you need to grow or accelerate. It's a strategy document, not a distribution list.
Strategic Partnership
We are a strategic partner — present before, during, and after the room. That means we hold the objective, not just the logistics, and we tell you when the room design won't support what you're trying to accomplish.
Built around the outcome. Start with a conversation.
Contact
Start the conversation.
A 45-minute strategy call to understand your objective, your most important relationships, and whether The Novus Group is the right fit. No pitch. No pressure.
The Novus Group works with a small number of creative partners on strategy, positioning, and market engagement. The work is selective and relationship-driven.
The environments we design — whether for a founder's most important business conversation or a creative moment that needs to land — share the same foundation. Intention. The right people. A clear sense of what happens next.
We work with artists and creative entrepreneurs at inflection points where strategic partnership creates real leverage. Not every relationship is the right fit. The ones that are tend to find us.
What we focus on
Strategy, positioning, and the relationships that move creative work into the right rooms.
How we work
A small number of partners at a time. Present before, during, and after the moments that matter.
Getting in touch
If someone sent you here, that's introduction enough. Reach out directly.
The Novus Group is assembling a founding cohort of founders, operators, and executives — people who understand that the right room, at the right moment, changes what's possible.
Access is by referral or application. The first cohort is being assembled now. We review every application personally and reach out if there's a fit.
Who this is for
Founders and operators at growth-stage companies
Executives who use relationships as a deliberate growth lever
People entering a high-stakes moment — a raise, launch, expansion, or pivot
Those who bring something worth exchanging — access, expertise, or opportunity
People who were referred, or who found this and immediately understood why they're here
This is not for
People looking for a general networking group
Anyone who needs to explain what they do for ten minutes
Service providers looking for clients
Those who aren't willing to contribute to the room, not just take from it
Apply for Access
Short by design. We're looking for fit, not a resume. Be direct.
Application received.
We review every application personally. If there's a fit, you'll hear from Angel directly. No timeline — but no automated holding pattern either. This is a real review.
Not ready to apply? Get early access to rooms and openings.
Join the Network
Access to rooms, founders, and opportunities. No noise — just signal when it matters.